Ericsson Study Ranks Indonesia Second Globally in Daily Multimodal AI Use
The ConsumerLab survey of 43,000 users across 27 markets finds 22 percent of Indonesian consumers using multimodal AI daily, and projects agentic AI adoption rising from 8 percent to 44 percent by 2030.
An Ericsson ConsumerLab report titled "An Agentic Life," based on a survey of 43,000 users across 27 markets with data from 2025 and 2026, ranks Indonesia second in the world — behind only China — for daily multimodal AI use, with 22 percent of Indonesian consumers using AI that combines text, images, video, voice and documents every day. The report was released October 28 and covered in Indonesia by Bisnis.com, quoting Ericsson Indonesia head Nora Wahby, and by sector outlet Selular.ID.
The projections point the same direction: by 2030 Indonesia is expected to reach 45 percent intensive AI users against a 30 percent global average, and agentic AI adoption is projected to climb from 8 percent to 44 percent. Response time was found to contribute roughly 20 percent of network satisfaction among heavy AI users, and 59 percent of daily AI users in Indonesia worry about fake AI assistants — with Indonesian operators ranking second globally in consumer trust for verifying AI-assistant identity. As a vendor study from a network-equipment supplier, the numbers are company-reported, and the 2030 figures are projections rather than measurements. Even so, they represent the strongest demand-side data yet that Indonesia's consumer AI market is growing faster than the global average.